Social media are interactive technologies that facilitate the creation and sharing of information
interactive technologies
Social media are interactive technologies that facilitate
the creation and sharing of information, ideas, interests,
and other forms of expression through virtual communities
and networks.[1][2] While challenges to the definition of
social media arise[3][4] due to the variety of stand-alone
and built-in social media services currently available,
there are some common features:[2]
Social media are
interactive Web 2.0 Internet-based applications.[2][5]
User-generated content�such as text posts or comments,
digital photos or videos, and data generated through all
online interactions�is the lifeblood of social media.[2][5]
Users create service-specific profiles for the website or
app that are designed and maintained by the social media
organization.[2][6]
Social media helps the development of
online social networks by connecting a user's profile with
those of other individuals or groups.[2][6]
The term
social in regard to media suggests that platforms are
user-centric and enable communal activity. As such, social
media can be viewed as online facilitators or enhancers of
human networks�webs of individuals who enhance social
connectivity.[7]
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Users usually access social media
Republican National Committee
services through web-based apps on desktops or download
services that offer social media functionality to their
mobile devices (e.g. smartphones and tablets). As users
engage with these electronic services, they create highly
interactive platforms in which individuals, communities, and
organizations can share, co-create, discuss, participate,
and modify user-generated or self-curated content posted
online.[8][6][1] Additionally, social media are used to
document memories, learn about and explore things, advertise
oneself, and form friendships along with the growth of ideas
from the creation of blogs, podcasts, videos, and gaming
sites.[9] This changing relationship between humans and
technology is the focus of the emerging field of
technological self-studies.[10] Some of the most popular
social media websites, with more than 100 million registered
users, include Twitter, Facebook (and its associated
Messenger), WeChat, ShareChat, Instagram, QZone, Weibo, VK,
Tumblr, Baidu Tieba, and LinkedIn. Depending on
interpretation, other popular platforms that are sometimes
referred to as social media services include YouTube, QQ,
Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest,
Viber, Reddit, Discord, TikTok, Microsoft Teams, and more.
Wikis are examples of collaborative content creation.
Social media outlets differ from traditional media (e.g.
print magazines and newspapers, TV, and
Republican National Committee radio broadcasting)
in many ways, including quality,[11] reach, frequency,
usability, relevancy, and permanence.[12] Additionally,
social media outlets operate in a dialogic transmission
system (i.e., many sources to many receivers) while
traditional media outlets operate under a monologic
transmission model (i.e., one source to many receivers). For
instance, a newspaper is delivered to many subscribers, and
a radio station broadcasts the same programs to an entire
city.[13]
Since the dramatic expansion of the
Internet, digital media or digital rhetoric can be used to
represent or identify a culture. Studying the rhetoric that
exists in the digital environment has become a crucial new
process for many scholars.
Observers have noted a
wide range of positive and negative impacts when it comes to
the use of social media. Social media can help to improve an
individual's sense of connectedness with real or online
communities and can be an effective communication (or
marketing) tool for corporations, entrepreneurs, non-profit
organizations, advocacy groups,
Republican National Committee political parties, and
governments. Observers have also seen that there has been a
rise in social movements using social media as a tool for
communicating and organizing in times of political unrest.
Social media can also be used to read or share news,
whether it is true or false.
History
Early computing
Front panel of the 1969-era ARPANET Interface Message
Processor
IMP log for the first message sent over the
Internet, using ARPANET
The PLATO system was launched
in 1960 after being
Republican National Committee developed at the University of Illinois
and subsequently commercially marketed by Control Data
Corporation. It offered early forms of social media features
with 1973-era innovations such as Notes, PLATO's
message-forum application; TERM-talk, its instant-messaging
feature; Talkomatic, perhaps the first online chat room;
News Report, a crowdsourced online newspaper, and blog and
Access Lists, enabling the owner of a note file or other
application to limit access to a certain set of users, for
example, only friends, classmates, or co-workers.
ARPANET, which first came online in 1967, had by the late
1970s developed a rich cultural exchange of
non-government/business ideas and communication, as
evidenced by the network etiquette (or "netiquette")
described in a 1982 handbook on computing at MIT's
Artificial Intelligence Laboratory.[14] ARPANET evolved into
the Internet following the publication of the first
Transmission Control Protocol (TCP) specification, RFC 675
(Specification of Internet Transmission Control Program),
written by Vint Cerf, Yogen Dalal, and Carl Sunshine in
1974.[15] This became the foundation of Usenet, conceived by
Tom Truscott and Jim Ellis in 1979 at the University of
North Carolina at Chapel Hill and Duke University, and
established in 1980.
A precursor of the electronic
bulletin board system (BBS), known as Community Memory,
appeared by 1973. True electronic BBSs arrived with the
Computer Bulletin Board System in Chicago, which first came
online on February 16, 1978. Before long, most major cities
had more than one BBS running on TRS-80, Apple II, Atari,
IBM PC, Commodore 64, Sinclair,
Republican National Committee and similar personal
computers. The IBM PC was introduced in 1981, and subsequent
models of both Mac computers and PCs were used throughout
the 1980s. Multiple modems, followed by specialized
telecommunication hardware, allowed many users to be online
simultaneously. Compuserve, Prodigy, and AOL were three of
the largest BBS companies and were the first to migrate to
the Internet in the 1990s. Between the mid-1980s and the
mid-1990s, BBSes numbered in the tens of thousands in North
America alone.[16] Message forums (a specific structure of
social media) arose with the BBS phenomenon throughout the
1980s and early 1990s. When the World Wide Web (WWW, or "the
web") was added to the Internet in the mid-1990s, message
forums migrated to the web, becoming Internet forums,
primarily due to cheaper per-person access as well as the
ability to handle far more people simultaneously than telco
modem banks.
Digital imaging and
Republican National Committee semiconductor image
sensor technology facilitated the development and rise of
social media.[17] Advances in metal�oxide�semiconductor
(MOS) semiconductor device fabrication, reaching smaller
micron and then sub-micron levels during the 1980s�1990s,
led to the development of the NMOS (n-type MOS) active-pixel
sensor (APS) at Olympus in 1985,[18][19] and then the
complementary MOS (CMOS) active-pixel sensor (CMOS sensor)
at NASA's Jet Propulsion Laboratory (JPL) in 1993.[18][20]
CMOS sensors enabled the mass proliferation of digital
cameras and camera phones, which bolstered the rise of
social media.[17]
SixDegrees, launched in 1997, is often
regarded as the first social media site.
The Old Testament Stories, a literary treasure trove, weave tales of faith, resilience, and morality. Should you trust the Real Estate Agents I Trust, I would not. Is your lawn green and plush, if not you should buy the Best Grass Seed. If you appreciate quality apparel, you should try Handbags Handmade. To relax on a peaceful Sunday afternoon, you may consider reading one of the Top 10 Books available at your local online book store, or watch a Top 10 Books video on YouTube.
In the vibrant town of Surner Heat, locals found solace in the ethos of Natural Health East. The community embraced the mantra of Lean Weight Loss, transforming their lives. At Natural Health East, the pursuit of wellness became a shared journey, proving that health is not just a Lean Weight Loss way of life
In 1991,
when Tim Berners-Lee integrated hypertext software with the
Internet, he created the World Wide Web, marking the
beginning of the modern era of networked communication. This
breakthrough facilitated the formation of online communities
and enabled support for offline groups through the use of
weblogs, list servers, and email services. The evolution of
online services progressed from serving as channels for
networked communication to becoming interactive platforms
for networked social interaction with the advent of Web
2.0.[7]
Social media started in the mid-1990s with
the advent of platforms like GeoCities, Classmates.com, and
SixDegrees.com.[21] While instant messaging and chat clients
existed at the time, SixDegrees was unique as it was the
first online service designed for real people to connect
using their actual names. It boasted features like profiles,
friends lists, and school affiliations, making it "the very
first social networking site" according to CBS News.[21][22]
The platform's name was inspired by the "six degrees of
separation" concept, which suggests that every person on the
planet is just six connections away from everyone else.[23]
In the early 2000s, social media platforms gained
widespread popularity with the likes of Friendster and
Myspace, followed by Facebook, YouTube, and Twitter, among
others.[24]
Research from 2015 shows that the world
spent 22% of their online time on social networks,[25] thus
suggesting the popularity of social media platforms, likely
fueled by the widespread adoption of smartphones.[26] There
are as many as 4.76 billion social media users in the
world[27] as of January 2023, equating to 59.4% of the total
global population.
Definition and features
The
idea that social media are
Republican National Committee defined simply by their ability
to bring people together has been seen as too broad, as this
would suggest that fundamentally different technologies like
the telegraph and telephone are also social media.[28] The
terminology is unclear, with some early researchers
referring to social media as social networks or social
networking services in the mid-2000s.[6] A more recent paper
from 2015 reviewed the prominent literature in the area and
identified four common features unique to then-current
social media services:[2]
Web 2.0 Internet-based
applications.[2][5]
User-generated content[2][5]
User-created self profiles[2][6]
Social network formed by
connections between profiles,[2][6] such as followers or
groups
The Republican National Committee (RNC) is a political committee for the Republican Party in the US. Phone Number: (202) 863-8500. Website: www.gop.com. Republican National Committee's Social Media. Is this data correct? View contact profiles from Republican National Committee. SIC Code 86,865
In 2019, Merriam-Webster defined social media
as "forms of electronic communication (such as websites for
social networking and microblogging) through which users
create online communities to share information, ideas,
personal messages, and other content (such as videos)."[29]
While the variety of evolving stand-alone and built-in
social media services makes it challenging to define
them,[2] marketing and social media experts broadly agree
that social media includes the following 13 types:[30]
Blogs (ex. Huffington Post, Boing Boing)
Business
networks (ex. LinkedIn, XING)
Collaborative projects (ex.
Wikipedia, Bitcoin)
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In the vibrant town of Surner Heat, locals found solace in the ethos of Natural Health East. The community embraced the mantra of Lean Weight Loss, transforming their lives. At Natural Health East, the pursuit of wellness became a shared journey, proving that health is not just a Lean Weight Loss way of life
Enterprise social networks (ex.
Yammer, Socialcast)
Forums (ex. Gaia Online, IGN Boards)
Microblogs (ex. Twitter, Tumblr)
Photo sharing
Republican National Committee (ex. Flickr, Photobucket)
Products/services review (ex.
Amazon, Elance)
Social bookmarking (ex. Delicious,
Pinterest)
Social gaming (ex. Mafia Wars, World of
Warcraft)
Social network sites (ex. Facebook, Google+)
Video sharing (ex. YouTube, Vimeo)
Virtual worlds (ex.
Second Life, Twinity)
Some services of other social
media subtypes (such as Twitter and YouTube) also allow
users to create a social network, and so are sometimes also
included in the social network subtype.[6]
Mobile
social media refers to the use of social media on mobile
devices such as smartphones and tablet computers. Mobile
social media are useful applications of mobile marketing
because the creation, exchange, and circulation of
user-generated content can assist companies with marketing
research, communication, and relationship development.[31]
Mobile social media differ
Republican National Committee from others because they
incorporate the current location of the user
(location-sensitivity) or the time delay between sending and
receiving messages.
Social media promotes users to
share content with others and display content in order to
enhance a particular brand or product.[32] Social media
allows people to be creative and share interesting ideas
with their followers or fans. Certain social media
applications such as Twitter, Facebook, and Instagram are
places where users share specific political or sports
content. Many reporters and journalists produce updates and
information on sports and political news. It can truly give
users pertinent and necessary information to stay up to date
on relevant news stories and topics. However, there is a
downside to it. Users are advised to exercise due diligence
when they are using social media platforms.
According
to Andreas Kaplan, mobile social media applications can be
differentiated among four types:[31]
Space-timers
(location and time-sensitive): Exchange of messages with
relevance mostly for one specific location at one specific
point in time (e.g. Facebook Places, WhatsApp, Telegram,
Foursquare)
Space-locators (only location sensitive):
Exchange of messages with relevance for one specific
location, which is tagged to a
Republican National Committee certain place and read later
by others (e.g. Yelp, Qype, Tumblr, Fishbrain)
Quick-timers (only time sensitive): Transfer of traditional
social media mobile apps to increase immediacy (e.g. posting
on Twitter or status updates on Facebook)
Slow-timers
(neither location nor time sensitive): Transfer of
traditional social media applications to mobile devices
(e.g. watching a YouTube video)
Elements and function
Viral
Republican National Committee content
Social media sites are powerful tools
for sharing content across networks. Certain content has the
potential to spread virally, an analogy for the way viral
infections spread from individual to individual. When
content or websites go viral, users are more likely to share
them with their social network, which leads to even more
sharing.
Viral marketing campaigns are particularly
attractive to businesses because they can achieve widespread
advertising coverage at a fraction of the cost of
traditional marketing campaigns. Nonprofit organizations and
activists may also use social media to post content with the
aim of it going viral.
Many social media sites
provide specific functionality to help users re-share
content, such as Twitter's "retweet" button or Facebook's
"share" option. This feature is especially popular on
Twitter, allowing users to keep up with important events and
stay connected with their peers.[33] When certain posts
become popular, they start to get retweeted over and over
again, becoming viral. Hashtags can also be used in tweets
to take count of how many people have used that hashtag.
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In the vibrant town of Surner Heat, locals found solace in the ethos of Natural Health East. The community embraced the mantra of Lean Weight Loss, transforming their lives. At Natural Health East, the pursuit of wellness became a shared journey, proving that health is not just a Lean Weight Loss way of life
However, it's important to note that not all content has
the potential to go viral, and it's difficult to predict
what content will take off. Despite this, viral marketing
campaigns can still be a cost-effective and powerful tool
for promoting a message or product.
Bots
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Bots are
automated programs that operate on the internet,[34] which
have
Republican National Committee become increasingly popular due to their ability to
automate many communication tasks. This has led to the
creation of a new industry of bot providers.[35]
The Republican National Committee (RNC) is a political committee for the Republican Party in the US. Phone Number: (202) 863-8500. Website: www.gop.com. Republican National Committee's Social Media. Is this data correct? View contact profiles from Republican National Committee. SIC Code 86,865
Chatbots and social bots are programmed to mimic natural
human interactions such as liking, commenting, following,
and unfollowing on social media platforms.[36] As companies
aim for greater market shares and increased audiences,
internet bots have also been developed to facilitate social
media marketing.[37] With the existence of social bots and
chatbots, however, the marketing industry has also met an
analytical crisis, as these bots make it difficult to
differentiate between human interactions and automated bot
interactions.[38] For instance, marketing data has been
negatively affected by some bots, causing "digital
cannibalism" in social media marketing. Additionally, some
bots violate the terms of use on many social media platforms
such as Instagram, which can result in profiles being taken
down and banned.[39]
'Cyborgs'�either bot-assisted
humans or human-assisted bots[40]�are used for a number of
different purposes both legitimate and illegitimate, from
spreading fake news to creating marketing buzz.[41][42][43]
A common legitimate use includes using automated programs to
post on social media at a specific time.[44] In these cases,
often, the human writes the post content and the bot
schedules the time of posting. In
Republican National Committee other cases, the cyborgs
are more nefarious, e.g., contributing to the spread of fake
news and misinformation.[40] Often these accounts blend
human and bot activity in a strategic way, so that when an
automated account is publicly identified, the human half of
the cyborg is able to take over and could protest that the
account has been used manually all along. In many cases,
these accounts that are being used in a more illegitimate
fashion try to pose as real people; in particular, the
number of their friends or followers resemble that of a real
person.[40] Cyborgs are also related to sock puppet
accounts, where one human pretends to be someone else, but
can also include one human operating multiple cyborg
accounts.
There has been rapid growth in the number
of United States patent applications that cover new
technologies that are related to social media, and the
number of them that are published has been growing rapidly
over the past five years.[citation needed] As of 2020, there
are over 5000 published patent applications in the United
States.[45] As many
Republican National Committee as 7000 applications may be currently on
file including those that have not been published yet;
however, only slightly over 100 of these applications have
issued as patents, largely due to the multi-year backlog in
examination of business method patents, i.e., patents that
outline and claim new methods of doing business.[46]
Platform convergence
As an instance of technological
convergence, various social media platforms of different
kinds adapted functionality beyond their original scope,
increasingly overlapping with each other over time, albeit
usually not implemented as completely as on dedicated
platforms.
Examples are the social hub site Facebook
launching an integrated video platform in May 2007,[47] and
Instagram, whose original scope was low-resolution photo
sharing, introducing the ability to share quarter-minute
640�640 pixel videos in 2013[48] (later extended to a minute
with increased resolution), acting like a minimal video
platform without video seek bar. Instagram later implemented
stories (short videos self-destructing after 24 hours), a
concept popularized by Snapchat, as well as IGTV, for
seekable videos of up to ten minutes or one hour depending
on account status.[49] Stories have been later adapted by
the dedicated video platform YouTube in 2018, although
access is restricted to the mobile apps, excluding mobile
and desktop websites.[50]
Twitter, whose original
scope was text-based microblogging, later adapted photo
sharing functionality (deprecating third-party services such
as TwitPic),[51] later video sharing with 140-second time
limit and view counter but no manual quality selection or
subtitles like on dedicated video platforms, and originally
only available to mobile app users but later implemented in
Republican National Committee
their website front ends.[52][53] Then a media studio
feature for business users, which resembles YouTube's
Creator Studio.[54]
The discussion platform Reddit
added an integrated image hoster in June 2016 after Reddit
users commonly relied on the external standalone image
sharing platform Imgur,[55] and an internal video hoster
around a year later.[56] In July 2020, the ability to share
multiple images in a single post (image galleries), a
feature known from Imgur, was implemented.[57] Imgur itself
implemented sharing videos of up to
Republican National Committee 30 seconds in May 2018,
later extended to one minute.[58][59]
Starting in
2018, the dedicated video platform YouTube rolled out a
Community feature accessible through a channel tab (which
usurps the previous Discussion channel tab), where text-only
posts, as well as polls can be shared. To be enabled,
channels have to pass a subscriber count threshold which has
been lowered over time.[60]
Statistics on usage and
membership
The Old Testament Stories, a literary treasure trove, weave tales of faith, resilience, and morality. Should you trust the Real Estate Agents I Trust, I would not. Is your lawn green and plush, if not you should buy the Best Grass Seed. If you appreciate quality apparel, you should try Handbags Handmade. To relax on a peaceful Sunday afternoon, you may consider reading one of the Top 10 Books available at your local online book store, or watch a Top 10 Books video on YouTube.
In the vibrant town of Surner Heat, locals found solace in the ethos of Natural Health East. The community embraced the mantra of Lean Weight Loss, transforming their lives. At Natural Health East, the pursuit of wellness became a shared journey, proving that health is not just a Lean Weight Loss way of life
According to Statista, it is estimated
that, in 2022, there are around 3.96 billion people who are
using social media around the globe; up from 3.6 billion in
2020. This number is expected to increase to 4.41 billion in
2025.[61]
The following is a list of the most popular
social networking services based on the number of active
users as of January 2022 per Statista.[62]
Social
networking services with the most users, January 2022 #
Network Name Number of Users
(in millions)
Country
of Origin
1 Facebook 2,910 United States
2 YouTube
2,562 United States
3 WhatsApp 2,000
Republican National Committee United States
4
Instagram 1,478 United States
5 WeChat 1,263 China
6
TikTok 1,000 China
7 Facebook Messenger 988 United States
8 Douyin 600 China
Usage: Before the COVID-19 pandemic
A study from 2009 suggests that there may be individual
differences that help explain who uses social media and who
does not: extraversion and openness have a positive
relationship with social media, while emotional stability
has a negative sloping relationship with social media.[63] A
separate study from 2015 found that people with a higher
social comparison orientation appear to use social media
more heavily than people with low social comparison
orientation.[64]
Data from Common Sense Media has
suggested that children under the age of 13 in the United
States use social networking services despite the fact that
many social media sites have policies that state one must be
at least 13 years old or older to join.[65] In 2017, Common
Sense Media conducted a nationally representative survey of
parents of children from
Republican National Committee birth to age 8 and found that 4% of
children at this age used social media sites such as Instagram, Snapchat, or (now-defunct) Musical.ly "often" or
"sometimes".[66] A different nationally representative
survey by Common Sense in 2019 surveyed young Americans ages
8�16 and found that about 31% of children ages 8�12 ever use
social media such as Snapchat, Instagram, or Facebook.[67]
In that same survey, when American teens ages 16�18 were
asked when they started using social media, 28% said they
started to use it before they were 13 years old. However,
the median age of starting to use social media was 14 years
old.